Strategic Positioning

2 articles in this category

Platform-Positioning Buyer-Perception Valuation-Multiples

Platform vs. Add-On - How Buyer Perception Shapes Transaction Outcomes

Learn how buyer perception as platform or add-on impacts your valuation multiple, deal structure, equity rollover, and post-close authority

Mar 15, 2026

Marketing-Infrastructure Transferable-Value Demand-Generation

24 min read

Marketing Infrastructure - Building Transferable Growth Systems for Exit Success

Build marketing systems that transfer with your business to improve buyer confidence. Learn frameworks for sustainable demand generation and realistic timelines

Dec 24, 2025